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Results
Portfolio signal
₹1.4 Cr+
Aditya Birla sales
₹40 Lakh+
Brillare sales / month
3,000+
Bajaj Demat users
6.4x
Best blended ROAS
44%
Lower blended CPA
Portfolio-level figures across named campaigns — budget, sales, acquisition and efficiency.
How to read this
We report the metrics that change the next spend decision — CPA, ROAS, conversions and spend efficiency — not a textbook of every possible KPI.
01
Budget
The media we actually ran. Shown so the outcome has a denominator — not as the result itself, and not as a promise of the same number on the next brief.
02
Outcome
Sales or users the budget produced. Where we cannot attribute revenue, we say so and leave that claim off the page.
03
Efficiency
ROAS, ACOS and CPA where we have the account data. Directional signals from named work — not a cherry-picked week and not a guarantee.
Selected campaigns
Each number belongs to a named campaign, with channels and caveats attached. Open a case for the full note.
Financial / User Acquisition
3,000+
New users
Bajaj Demat
₹12 Lakh campaign budget acquired 3,000+ new users in one month.
Acquisition only. No revenue attributed.
View case studyMarketplace growth
₹8.15 Cr
Peak monthly sales
Multi-category shop
Home, DIY, garden and electrical products sold on Amazon, eBay, OnBuy and Shopify. Monthly sales grew from ₹3.80 Cr to ₹8.15 Cr on about ₹22 Lakh peak-month ad spend, while we listed 31,308 products. Full-year sales: ₹55,34,87,372 across 2,71,580 orders.
Creator-led performance
₹40 Lakh+
Sales in a month
Brillare
₹10 Lakh media budget generated ₹40 Lakh+ in sales in a month through social, creator and UGC.
Amazon PPC
₹85 Lakh
Ad sales (12 months)
Amazon ads account
Ads were overspending on weak search terms. After cleaning keywords and bids, a ₹10 Lakh ad budget generated ₹85 Lakh in sales at 11.83% ACOS.
Multi-channel acquisition
₹1.4 Cr+
Product sales
Aditya Birla Capital
₹40 Lakh marketing budget generated ₹1.4 Cr+ in product sales across personal links, creators, UGC ads and offline inventory.
Reporting discipline
Results pages are easy to inflate. This one is built the other way: fewer numbers, named clients, and a hard line on what we will not publish.
Next
Bring the number that matters. We'll tell you how we'd test it.
Product, audience, unit economics — then a plan for what to prove before spend scales.