Multi-channel acquisition
Aditya Birla Capital
A finance brand needed people to find and buy products. ₹40 Lakh marketing budget generated ₹1.4 Cr+ in product sales across four channels.
₹1.4 Cr+
Product sales
₹40 Lakh marketing budget generated ₹1.4 Cr+ in product sales across personal links, creators, UGC ads and offline inventory.
Results at a glance
The numbers that matter.
Read the label first, then the figure. Where sales or orders grew, we show before → after so the change is obvious.
Outcome
Product sales
What the campaign generated
₹1.4 Cr+
Marketing budget
Media put behind the work
₹40 Lakh
Return on spend
Sales divided by budget
~3.6x
Setup
Channels used
Personal links, creators, UGC, offline
4
Where it ran
- Personal links
- Creators
- UGC Ads
- Offline inventory
In three beats
Problem. Change. Result.
Problem
Needed reach across many places people shop and learn — not one ad channel.
What we did
Ran personal links, creators, UGC ads and offline inventory as one acquisition mix.
Result
₹40 Lakh marketing budget generated ₹1.4 Cr+ in product sales across those four channels.
The story
How the work ran.
01
The brief
Get more people to financial products using more than one channel.
02
The challenge
One channel alone was not enough to reach the right buyers.
03
The approach
Use personal links, creators, UGC ads and offline inventory together.
04
The execution
Built and ran the mix so each channel pulled its weight in the same plan.
05
The performance
₹40 Lakh marketing budget generated ₹1.4 Cr+ in product sales — about 3.6x the media put in.