Multi-channel acquisition
Aditya Birla Capital
A big finance brand needed people to find and buy products. ₹1.4 Cr marketing budget generated ₹5+ Cr in product sales across four channels.
₹5+ Cr
Product sales
₹1.4 Cr marketing budget generated ₹5+ Cr in product sales across personal links, creators, UGC ads and offline inventory.
The numbers
What we can show.
- Product sales
₹5+ Cr
Product sales
- Marketing budget
₹1.4 Cr
Marketing budget
- Sales vs budget
~3.6x
Sales vs budget
- Channels used
4
Channels used
Channels
- Personal links
- Creators
- UGC Ads
- Offline inventory
In three beats
Problem. Change. Result.
Problem
Needed reach across many places people shop and learn — not one ad channel.
What we did
Ran personal links, creators, UGC ads and offline inventory as one acquisition mix.
Result
₹1.4 Cr marketing budget generated ₹5+ Cr in product sales across those four channels.
The story
How the work ran.
01
The brief
Get more people to financial products using more than one channel.
02
The challenge
One channel alone was not enough to reach the right buyers.
03
The approach
Use personal links, creators, UGC ads and offline inventory together.
04
The execution
Built and ran the mix so each channel pulled its weight in the same plan.
05
The performance
₹1.4 Cr marketing budget generated ₹5+ Cr in product sales — about 3.6x the media put in.