Amazon PPC
Amazon ads account
Ads were wasting money. We cleaned keywords and bids. ₹10 Lakh in ads generated ₹85 Lakh in sales. Ads cost 11.83% of sales.
₹85 Lakh
Ad sales (12 months)
Ads were overspending on weak search terms. After cleaning keywords and bids, a ₹10 Lakh ad budget generated ₹85 Lakh in sales at 11.83% ACOS.
Results at a glance
The numbers that matter.
Read the label first, then the figure. Where sales or orders grew, we show before → after so the change is obvious.
Outcome
Ad sales
Sales attributed to ads over 12 months
₹85 Lakh
Ad budget
Total ad spend over 12 months
₹10 Lakh
ACOS
Ad cost as a share of sales
11.83%
ROAS
Sales divided by ad spend
~8.5x
Activity
Clicks
Paid clicks over the period
93,240
Impressions
How often ads were shown
2,36,80,347
Campaign checks
Bid and search-term reviews
672
Where it ran
- Amazon Sponsored Ads
In three beats
Problem. Change. Result.
Problem
Poor search-term control, weak bids, and ads that cost too much for the sales they brought.
What we did
Paused waste, added negatives, fixed SEO on Buy Box items, and ran brand and product targeting with daily bid checks.
Result
₹10 Lakh ad budget generated ₹85 Lakh in sales. ACOS 11.83%. About 8.5x return on ad spend.
The story
How the work ran.
01
The brief
Fix Amazon ads so more of each rupee comes back as sales.
02
The challenge
Overspend on bad search terms, thin campaign structure, and a weak ROAS.
03
The approach
Cut waste keywords, target brands and products, use exact/phrase/broad wisely, and check bids every day.
04
The execution
Pulled search-term history from auto campaigns into manual targeting. Watched impressions, clicks and spend daily across 672 checks.
05
The performance
₹10 Lakh ad budget generated ₹85 Lakh in sales. ACOS 11.83%. Clicks 93,240. Impressions 2,36,80,347.