Amazon PPC

Amazon ads account

Ads were wasting money. We cleaned keywords and bids. ₹52 Lakh in ads generated ₹4.4 Cr in sales. Ads cost 11.83% of sales.

₹4.4 Cr

Ad sales (12 months)

Ads were overspending on weak search terms. After cleaning keywords and bids, a ₹52 Lakh ad budget generated ₹4.4 Cr in sales at 11.83% ACOS.

The numbers

What we can show.

₹4.4 Cr

Ad sales (12 months)

₹52 Lakh

Ad budget (12 months)

11.83%

ACOS

~8.5x

ROAS (sales ÷ spend)

93,240

Clicks

2,36,80,347

Impressions

672

Campaign checks

Channels

In three beats

Problem
Poor search-term control, weak bids, and ads that cost too much for the sales they brought.
What we did
Paused waste, added negatives, fixed SEO on Buy Box items, and ran brand and product targeting with daily bid checks.
Result
₹52 Lakh ad budget generated ₹4.4 Cr in sales. ACOS 11.83%. About 8.5x return on ad spend.

The story

01
The brief
Fix Amazon ads so more of each rupee comes back as sales.
02
The challenge
Overspend on bad search terms, thin campaign structure, and a weak ROAS.
03
The approach
Cut waste keywords, target brands and products, use exact/phrase/broad wisely, and check bids every day.
04
The execution
Pulled search-term history from auto campaigns into manual targeting. Watched impressions, clicks and spend daily across 672 checks.
05
The performance
₹52 Lakh ad budget generated ₹4.4 Cr in sales. ACOS 11.83%. Clicks 93,240. Impressions 2,36,80,347.