Financial / User Acquisition
Bajaj Demat
A finance product needed new users fast. ₹12 Lakh campaign budget acquired 3,000+ people in one month.
3,000+
New users
₹12 Lakh campaign budget acquired 3,000+ new users in one month.
Acquisition only. No revenue attributed.
Results at a glance
The numbers that matter.
Read the label first, then the figure. Where sales or orders grew, we show before → after so the change is obvious.
Outcome
New users
Verified demat opens in one month
3,000+
Campaign budget
Total media spend
₹12 Lakh
Cost per user
Budget divided by new users
~₹400
Setup
Campaign length
How long the push ran
1 month
In three beats
Problem. Change. Result.
Problem
Needed new demat users in a tight window.
What we did
Ran a focused one-month user acquisition campaign.
Result
₹12 Lakh campaign budget acquired 3,000+ new users. No revenue claim attached.
The story
How the work ran.
01
The brief
Get new demat users in one month.
02
The challenge
Speed mattered — and we only count users we can verify.
03
The approach
A focused acquisition push with a clear user goal.
04
The execution
Ran the campaign for one month and tracked sign-ups.
05
The performance
₹12 Lakh campaign budget acquired 3,000+ new users (~₹400 per user). Acquisition only — no revenue attributed.